Empreendedorismo na (des)mistificação do imaginário social

Resumen

In approaching the topic in Entrepreneurship (un) mystification of social imaginary we aim to highlight the importance of entrepreneurship education, demystifying concepts ingrained in the social imaginary full of myths, beliefs, symbols, ideologies and other ideas that relate to the way to live in a social community

The information and knowledge society increasingly requires that all individuals have skills in social education, digital literacy and information literacy, but also required to be holders of an entrepreneurial spirit. The entrepreneurial attitude is not just the prerogative of managers or entrepreneurs should also be skills of workers and citizens in general, whether or not from turning the social field. Entrepreneurship can not only be seen as a response to the problem of unemployment, the promotion of self-employment or creating one's own business or company. He should take a more comprehensive semantic, in that it should be a factor to seize opportunities to create change that perspective a model of sustainable and sustained business to open minds to new learning and new challenges that generates ideas and materialize the dreams that enable the achievement and personal and professional success. It is a theme that when crossing multiple viewpoints aims to enliven the debate, fence pros and cons and, hence, to meet in a language based on dynamics that allow the construction of bridges linking the imagination to reality, having as a background how each thinks, acts and conceives the world in its complex cultural, social and ideological relations, translated into relations of gender, class, ethnicity, among others.